A TOPICAL THAT CAN FOR PSORIASIS PATIENTS TOLD THAT THEY CAN’T
A campaign for plaque psoriasis that patients can actually see themselves in. They’re tired of campaign overpromises and all that their topicals can’t do. Most topicals can’t clear skin long term; some aren't safe to keep using; and others are restricted to certain body areas. But, ZORYVE cream can and is giving many patients strikingly clear skin everywhere for as long as they need it.
A media campaign highly targeted to 1.1M patients diagnosed with plaque psoriasis
The broadcast campaign catches the eyes and ears of plaque psoriasis patients with arresting body images, authentic patient voices, and a custom soundtrack.
Video completion rate
(20% over industry benchmark)
Engagement rate
(double industry benchmark)
Increase in display impressions
Increase in direct traffic sessions
Increase in organic search
A website to
drive brand requests and reset expectations of what a topical can do
ZORYVE.com raises the patient’s expectation of what they can get out of a topical. Before & after photos, an interactive doctor discussion guide, and easy savings card enrollment ensures patients can and will have a great brand experience from beginning to end.
convert interest to high
value action
Between August 29, 2023 and
January 14, 2024:
inform and capture
attention in‑office
and online
printed for in‑office
downloads
from website
drive awareness,
consideration, and
utilization
(industry benchmark: 0.5‑0.75%)